Hawkeye is a campaign that first introduced the “lucky stick” in Indonesia. Every cigarette pack contains a pack insert that has a unique code which can then be entered on the microsite.
Pack Insert, Microsite, and Cigarette Tipping
Indonesia is a country that has a very rich cultural heritage and Batik is considered part of it. The approach of this project is incorporating Batik Kawung pattern to cigarette tipping, pack insert and microsite.
Client wanted to create a lifestyle questionnaire of their target audience to get to know them better. At the end of the questionnaire, people will be able to summarize it using provided template options and then share it on social media. The more you enter the site with different unique codes, the higher your chances of winning the weekly rewards and grand prizes.
What most people don’t realize is that we burn a lot of calories just by doing everyday activities. This project is highlighting the idea that Fitbit helps keep track of every little bit in our busy lives.
TrackBit - Experiential (Explainer Video)
TrackBit is an activity tracker designated for handheld grocery baskets that gathers metrics about physical exertions. Upon checkout, it calculates activity while shopping so people can keep track of every little bit.
3DR is now open source, which means giving people the freedom to modify it for their own purposes. The main idea of the campaign is to create things that demonstrate the tagline "let your ideas fly" which allows users to create something else with 3DR Drone.
Interactive display would enable users to play with 3DR drone and take a close look at the drone’s view of certain public places. Users had a full control of the drone, were able to take pictures and record.
With a shareable link provided, users were able to share the pictures / videos taken with the experiential ads on their social medias.
With the help of 3DR’s technology, driver wouldn’t need to worry about finding parking. In select parking spaces, a small fleet of drones would search for and show where to find available spaces on screens.
Tom's of Maine - Types of People
Many people live in fear of raising their arms whether it's because of the odor from their armpits, excessive sweating, wet armpits, or pit stains.
The main idea of the campaign is portraying those people in unfortunate events that happen due to living in fear of raising their arms.
Double R Ranch - Beef 101
Beef cuts can be bewildering. The difference in labels, size, and price can throw off even the best home cook.
The main idea of the campaign is creating a Beef 101 on-pack label and website to bring knowledge to the consumers and make sure they are always prepared when buying and cooking beef.
Beef 101 on-pack label
The on-pack label shows a small window of where the cuts of beef come from, along with how that cut is best cooked.
The website is the ultimate guide to learn more about different cuts of beef and how to cook them including recipes for beginners.
One Love Foundation
Texting instead of talking in person makes people feel less accountable for what they say which might hurt their relationship. One Love Foundation is proud to present Sasha; the intelligent relationship counselor that brings an end to unmitigated relationship abuse.
Sasha - App (Explainer Video)
Sasha is an app that uses Natural Language Processing to analyze messages. If a threat is detected, people will be warned and given time to rethink their decision before sending messages.
Most people hate uberPOOL because it takes them longer to arrive, but the bright side is that it could potentially turn strangers into connections.
Dick Grayson shared the ride with Bruce Wayne. Now they’re known as The Dynamic Duo in Gotham City.
Prince Charming shared the ride with Cinderella. Now he’s her husband and they lived happily ever after.
Sherlock Holmes shared the ride with Dr. Watson. Now he’s become his partner-in-crime in solving numerous cases.